13 Skills Every Social Media Manager Should Have

 

13 Skills Every Social Media Manager Should Have

1.Wondering which social media manager skills can level-up your resumé (and career)? You’ve come to the right place.

2.From content management to navigating the latest trends, we’re sharing the top 13 skills every social media manager needs to stand out. 

Table of Contents

• What Makes a Good Social Media Manager?
• 13 Social Media Manager Skills to Master

What Makes a Good Social Media Manager?

According to Later’s social media team, a solid social media manager is as quick as they are creative. 

“They’re able to think on the spot and quickly adapt in a fast-paced industry,” says Social Media Specialist Chantal Hermetz. 

13 Social Media Manager Skills to Master

Wondering how to become a successful social media manager? These are the top 13 skills to master: 

1.      Copywriting

2.      An Eye for What Works on Social 

3.      Project Management

4.      Research

5.      Community Management

6.      Nimbleness or Ability to Pivot 

7.      Public Speaking

8.      Curiosity

9.      Graphic Design and/or Editing 

10.  Data Analysis

11.  Crisis Management

12.  Budget Management

13.  Content Management

#1: Copywriting

From an Instagram caption to campaign assets for a product launch, copywriting is a highly-used skill for social media managers.

#2: An Eye for What Works on Social 

1.It’s hard to quantify, but being able to identify the type of content that works on social media relative to the industry you work in is an important skill.

2.Paying attention to little details like aspect ratio, editing techniques, or even the use of memes, and then applying what you've learned (with your own spin on it), can help set you apart.

#3: Project Management

1.Social media managers often juggle multiple deadlines and collaborate with several people at a time, whether it’s clients or other team members. 

2.Without project management skills (and knowing what to prioritize), you won’t be able to make as great of an impact on your business goals. 

4: Research

1.Whether it’s tracking audience behavior or digging into the latest CapCut trend, a social media manager’s ability to research is what will keep them steps ahead of the competition.

2.Aka, if you have a questionable amount of browser tabs open at all times, you’re doing something right.

#5: Community Management

1.A loyal community is the north star of social media management.  

2.Plus, social media managers are generally the first to know how customers are feeling about a brand and its product or service.

#6: Nimbleness or Ability to Pivot 

1.The one constant about social media? It’s always changing. 

2.Keeping up with industry news, current trends, and even pop culture moments will make your job easier.

#7: Public Speaking

Not every role will require on-camera skills, but being comfortable on camera can give you an edge.

8: Curiosity 

While this might not be a “hard skill” you list on your resumé, being curious is essential to being a social media manager.

#9: Graphic Design and/or Editing 

1.While graphic design, video editing, and social media management are very different, having basic design and editing skills can be helpful for creating quick-turnaround assets — especially if you’re a team of one. 

2.You don’t need to be a professional, but having an eye for design will benefit your career.

#10: Data Analysis

As you climb the social media marketing ladder, being well-acquainted with platform analytics is key.

#11: Crisis Management

1.Compared to other marketers, social media managers arguably have a better pulse on their customer’s wants, needs, and complaints. 

2.And crisis management on any social media platform isn’t for the faint of heart. 

#12: Budget Management

1.Another advanced social media manager skill? Managing money.

2.Even for smaller teams, tracking influencer and paid ad spend isn't necessarily off the table.

3.Knowing how to budget for these initiatives with your social media goals top-of-mind is a superstar trait. 

#13: Content Management

1.Above all else, a social media manager needs to master content management. 

2.Using a social media scheduler to plan and post your content is the best way to save time, stay organized, and be consistent. 

3.With Later, you can plan all of your social posts from one centralized dashboard, and schedule them ahead of time.