3 Ways To Stand Out on Social Media When Your Industry Is "Boring"

1.If you're working in an industry (or have a product) that’s typically not the most exciting, you may wonder what to post on social media.  

2.Because quickly jumping on trends or sharing a "Get Ready With Me" isn't always applicable to every business. 

That said, there are plenty of creative ways “boring” industries can make an impact online too. 

3.Whether it’s creating educational content or leveraging testimonials, we’re sharing how three brands are proving it's not what you're selling, but how you're selling it.

3 Ways To Promote Your Brand In a "Boring" Industry

From finance to tinned fish, these industries are proving that creativity on social media knows no bounds.

Check out three ways these “boring” industries stay top of mind on social:

1.      Educate Your Audience

2.      Develop a Strong Brand Aesthetic and Voice

3.      Show, Don’t Tell

#1. Wealthsimple: Get Creative With Educating Your Audience

1.When it comes to engaging educational content, you might not immediately think of financial storytelling. 

2.But leave it to Wealthsimple — an online investment management service — to set the bar high.

Complex money management questions? No problem!

3.Wealthsimple’s use of infographics answers questions from their community in a visually digestible way.

Key learnings:

·         Use carousel posts and a mix of video content to share educational content with your community. What are common FAQs related to your industry?

·         If you have the resources, consider creating a weekly (or monthly) newsletter that you can promote on social. (Bonus: see how Wealthsimple created an exclusive print version of TLDR, resulting in lots of engagement online).

#2. Fishwife: Develop a Strong Brand Aesthetic and Voice 

Remember when tinned fish had a renaissance on TikTok? You can thank Fishwife for that. 

Key takeaways:

·         Establish your niche, define your "why", and what makes your brand unique.

·         When it comes to developing your brand, don’t stop at the visuals. How can you ensure you’re sticking to a consistent brand voice, ethos, and messaging?

Speaking of consistency, Later’s Visual Instagram Planner lets you plan and preview your Instagram feed before you hit publish. 

#3. Roadway Moving: Show, Don’t Tell

When it comes to moving companies, Roadway Moving certainly knows how to make moves on social media.

Key takeaways:

·         If you’re in the service industry, dedicate an Instagram Stories Highlight to first-hand experiences from your community.

·         On the hunt for your next creator collab? Pay attention to your social media comments and tags. If someone is actually a fan of your brand, it will feel like a natural collaboration when they promote your service to their followers.

·         From Wealthsimple’s educational posts to Roadway Moving’s use of creators, these brands are proof that even the most “boring” industries can find success on social media.

·         So, use these as a little inspo and review your content strategy for the coming weeks (or months).