8 Ways to Level-up Your Instagram Bio

 8 Ways to Level-up Your Instagram Bio

Nowadays, your Instagram bio is pretty much a cover letter, portfolio, and website all wrapped up in one. And with just seconds (and limited character space) to introduce yourself and convey your value, how do you decide which details to include? We've got you covered. We're sharing eight tips to craft a memorable (and effective) Instagram bio — plus, our favorite link in bio tool.

Table of Contents

What Is an Instagram Bio?

Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page. This space includes:

·         A display name (aka the name field)

·         Page category

·         Pronouns

·         150 character description

·         One external link

·         Contact information

 

Instagram Bio FAQ

Here are a few commonly-asked questions about Instagram bios — from how to edit them to adding your pronouns. Bookmark it for future reference!

How to Edit Your Instagram Bio:

To edit your Instagram bio, head to your profile and tap “Edit profile,” tap “Bio,” and add your description.

How to Add a Link to Your Instagram Bio:

Head to your Instagram profile, tap “Edit profile” and tap “Links”. At this stage, you can either add up to five links, or link to a custom landing page that houses multiple links to all your important content:

How to Add Pronouns to Your Instagram Bio:

To add pronouns to your Instagram bio, head to your profile, tap “Edit profile,” and tap “Pronouns” Here, you can add up to four pronouns (that you can edit or remove at any time) and choose whether or not to toggle “Show to Followers Only”: Tap “Done” and you’ve successfully added pronouns to your bio!

What Makes a Good Instagram Bio?

·        A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

·        And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

·        Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

5 Different Types of Instagram Bios

·        When it comes to creating an Instagram bio, there are a few different directions you can take. 

·        Some opt to keep it simple, while others get more creative with emojis and witty one-liners. 

·        And while there are endless ways to craft an attention-grabbing bio, we’re breaking down our top five ways to make your bio stand out.

·        Check out how the following brands and creators are doing it:

#1: Funny Instagram Bio

Use your Instagram bio to crack a joke or show off your sense of humor and wit, just like Erin Foster.

#2: Short Instagram Bio

Do like The Business of Fashion and keep your Instagram bio simple by mastering the art of succinct, short and sweet copy, that gets right to the point.

#3: Descriptive Instagram Bio

Go the informative route by sharing your mission, accomplishments, and interests right off the bat.

#4: Unique Instagram Bio

A more creative approach might involve the use of emojis or adding some quirky information about yourself like astrology app, Co–Star, to make your bio stand out.

#5: Inspirational Instagram Bio

If you’re looking to make a difference, an Instagram bio filled with quotes, or motivational aspirations can really allow you to connect with your audience on a personal level, much like Jam Gamble.

8 Instagram Bio Ideas

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

1.     Share Your Story 

2.     Include Targeted Keywords in the Name Field

3.     Use a Link in Bio Tool

4.     Add a Call-To-Action and Action Buttons

5.     Share Your Contact Information 

6.     Choose a Relevant Profile Picture

7.     Tag Related Accounts and Add Your Branded Hashtag 

8.     Use Instagram Stories Highlights

 

Instagram Bio Idea #1: Share Your Story  

·        Like Charles Wright once sang, express yourself!

·        Think of your Instagram bio as a 150-character sales pitch.

·        Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

·        That way, new visitors and prospective customers will understand you or your brand, immediately. 

·        Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

Instagram Bio Idea #2: Use Targeted Keywords in the Name Field

·        Did you know that the name field in your Instagram bio is completely separate from your username?

·        It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

·        So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

·        Once you find the right keywords, pop them in!

·        For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Instagram Bio Idea #3: Use a Link in Bio Tool

·        Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

·        With Later's link in bio tool, you can create a landing page with unlimited button links and a clickable version of your Instagram feed:

Instagram Bio Idea #4: Add a Call-to-action and Action Buttons

·        If you want to drive more engagement from your bio, all you have to do is ask!

·        For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

·        Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured.

Instagram Bio Idea #5: Include Contact Details

·        If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

·        One of the best ways to do that is to switch to an Instagram Business profile.

·        Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Instagram Bio Idea #6: Choose a Relevant Profile Picture

·        When it comes to social branding, your profile picture is what people recognize most.

·        If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

·        Think company logo, or a clear shot of a product you’re best known for.

Instagram Bio Idea #7: Tag Related Accounts and a Branded Hashtag

·        Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

·        Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

·        Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver.

Instagram Bio Idea #8: Use Instagram Stories Highlights

·        Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

·        They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

·        Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series.

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